Mike Prentice PhD
Psychological scientist · Educator

Mike Prentice, PhDPersonality and motivation scientist, educator, and research methods consultant

I am a personality and social psychologist who studies motivation, morality, and well-being. My work asks what people need in order to flourish, how values and goals shape everyday experience, and how media and new technologies such as AI fit into that picture. A thread running through much of it is the idea that feeling like a good person is a basic psychological need. I have developed that proposal from early experience sampling studies into a full theoretical account with a process model linking moral personality to well-being.

Over more than 15 years I have done research with teams in the United States, Canada, Austria, and Germany. These include the Beacon Project on moral character at Wake Forest University, the Rationality Enhancement Group at the Max Planck Institute for Intelligent Systems, and the Leibniz-Institut für Wissensmedien in Tübingen. I am currently a Postdoctoral Researcher and Lecturer in the Department of Psychology of Communication and New Media at the University of Würzburg.

Teaching and mentoring have been part of every position I have held. I have taught more than 20 courses, from introductory psychology to psychometrics and statistical computing in R. I have mentored students at every stage of their education and research journeys, from advising undergraduate theses to dissertations. I also consult independently on study design, measurement, and data analysis. I am a first-generation college graduate and completed my PhD at the University of Missouri, where my dissertation was named the Distinguished Dissertation in the Social Sciences.

30+peer-reviewed articles and chapters
2,600+citations, h-index 24
20+university courses taught
25+students closely mentored

Research themes

Moral motivation

Whether feeling moral is a basic psychological need, how it is satisfied and frustrated in daily life, and how people judge the moral character and praiseworthiness of others.

Values, goals, and well-being

How intrinsic and materialistic values, goal choice, and existential reflection shape well-being, and how people can be helped to pursue more satisfying and prosocial goals.

Media, technology, and AI

How people come to trust, use, and step back from AI, what professional social media does for knowledge workers, and how digital tools can support focus, goal pursuit, and emotion regulation.

Personality theory and measurement

Integrating trait and motivational theories of personality, and building validated measures using experience sampling, longitudinal, and multilevel methods.

Selected publications

All publications
  • 2026
    Furr, R. M., Prentice, M., Hawkins Parham, A., Hartley, A. G., & Fleeson, W.Is doing good good enough? A motivation, action, sacrifice, and temptation (MAST) view of moral praiseworthinessPersonality and Social Psychology Bulletin doi:10.1177/01461672241273243
  • 2024
    Wirzberger, M.ª, Lado, A.ª, Prentice, M., Oreshnikov, I., Passy, J.-C., Stock, A., & Lieder, F.Optimal feedback improves behavioral focus during self-regulated computer-based workScientific Reports, 14, 3124 doi:10.1038/s41598-024-53388-3
  • 2020
    Prentice, M., Jayawickreme, E., & Fleeson, W.An experience sampling study of the momentary dynamics of moral, autonomous, competent, and related need satisfactions, moral enactments, and psychological thrivingMotivation and Emotion, 44, 244–256 doi:10.1007/s11031-020-09829-3
  • 2019
    Prentice, M., Jayawickreme, E., Hawkins, A., Hartley, A., Furr, R. M., & Fleeson, W.Morality as a basic psychological needSocial Psychological and Personality Science, 10, 449–460 doi:10.1177/1948550618772011
  • 2019
    Sheldon, K. M., & Prentice, M.Self-determination theory as a foundation for personality researchersJournal of Personality, 87, 5–14 doi:10.1111/jopy.12360